Helping you build products and perception

Why did I get into UX design after working in digital marketing since 2020? Because I want to help build things that matter.

In digital marketing, I learned to track how people perceive products and brands. But no matter how punchy the copy or striking the visual, there was a ceiling to how much it could improve the experience of using the product.


That’s where I want to come in—by designing better experiences, not just better impressions.


Let’s make your brand feel good because it works better.

Beyond my resume

I like running

Maybe not "love" since we aren't there yet. You can follow me on Strava to stay updated on my running/commuting adventures.

I read as much as I can

Although it was typically biographies and memoirs, I like exploring fiction, too.

Stephen King is my favorite author.

I read as much as I can

Although it was typically biographies and memoirs, I like exploring fiction, too.

Stephen King is my favorite author.

I write essays

On my personal newsletter, The Freyncis Newsletter (creative name, I know).

Feel free to subscribe for reflections on art, design, life, and more.

I write essays

On my personal newsletter, The Freyncis Newsletter (creative name, I know).

Feel free to subscribe for reflections on art, design, life, and more.

Saw something you wanna discuss?

I'd love to chat!

Connect on LinkedIn

Website built in Framer by me and a lot of trial and error

Saw something you wanna discuss?

I'd love to chat!

Connect on LinkedIn

Website built in Framer by me and a lot of trial and error